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ReelSEO Online Video Marketing Digest

ReelSEO.com is The Online Video Marketer’s Guide – the leading resource for news, research, analysis, tips, and other information surrounding to the fusion of digital video, technology, social media, search, and internet marketing. Columnists offer expert advice, guidance, and commentary about the world of online video in an effort to guide internet marketers towards best practices and online video services that suit their needs. We're here to help evangelize for the industry, collect and disseminate best practices, and learn a little bit while doing it.
Last feed update: May 17 2012 19:01:42.

April is Another Record-Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served

Fri, 18 May 2012 19:45:59 +0000
Holy mackerel! That’s a whole lotta online video ads man! In fact, it’s actually 20% of all videos viewed online roughly. That is if you remember that those ads are actually intersecting pieces of video content which then gets tallied as multiple videos by comScore. So really, it’s quite possible that there were really just ...

Online Video Explodes In Germany

Fri, 18 May 2012 18:39:36 +0000
Comscore just released a study of online video engagement in Germany, and the results are a continuing testament to the growth of online video outside of the United States.  46.9 million German Internet users went to online video in March, a 2.3% increase from last year.  More importantly, the average time German users spent watching ...

Online Video Advertising Immune to Seasonal Fluctuations? [Research]

Fri, 18 May 2012 17:15:47 +0000
Another interesting piece of the Recent FreeWheel Video Monetization Report for Q1 2012 was the number of ads viewed in the quarter. Generally, after the major shopping season (read the holidays) winds down a lot of industries will move toward a slump of inactivity. But that wasn’t quite the case with online video advertising. The ...

Film Riot’s Monday Challenge: A Great Example of Interactive Audience Engagement in Video

Fri, 18 May 2012 15:00:48 +0000
Calls-to-action should be something fun or stir people to react to your videos, to become involved.  When you allow your fans to interact with you in some way, you give them a challenge or a question to tackle, and you provide your own input into those fan interactions, you begin to develop a relationship with ...

Five Benefits of Integrating Video into Your Website’s CMS: Brightcove Bright Ideas

Thu, 17 May 2012 22:45:02 +0000
Many website owners struggle with handling video content as a standard part of their website content workflow. Brightcove, in their May Bright Ideas installment talks about the importance of doing just that and Jeff Whatcott talks with Shiri Friedman, Manager of Technology Partnerships at Brightcove. They give a good list of reasons as to why ...

YouTube Finally Adds Google+ Share Button? What The Heck?

Thu, 17 May 2012 21:00:34 +0000
It’s taken awhile for Google-owned YouTube and Google-owned Google+ to get the two married properly.  A few months ago, Google+ didn’t even have YouTube integration and all of us wondered why two properties owned by the same company wasn’t on the ball with that.  Then finally, they did integrate the two, where you could share ...

Your Social Media Marketing Strategy isn’t Complete w/o Video [Creator's Tip #39]

Thu, 17 May 2012 20:40:09 +0000
In this week’s Creator’s Tip video, we talk to Nathan Engels, the creator of www.WeUseCoupons.com and contributor to TLC’s Extreme Couponing series.  Nathan gives us his insights to the benefits of video for promoting your site or blog and how online video, and YouTube, have been an integral and important piece for developing and growing their ...

Video Generates Highest Conversion Rates Among Freemium Content Marketing Models [Research]

Thu, 17 May 2012 18:15:30 +0000
iYogi Insights just put out some research in regards to the effectiveness of the Freemium business model and I combed through it and pulled out all the bits that had to do with online video for you. There’s loads of other info available as well if you want to read the Consumer Adoption Of Freemium ...

Learn Filmmaking and Celebrate Creative Video at Vimeo Festival + Awards in June

Thu, 17 May 2012 16:05:24 +0000
To be sure, YouTube is the most-visited place for videos, but it’s good to know that there’s a place like Vimeo out there that is a little more focused on the techniques of video creation.  Recently Vimeo announced the nominees for the Second Annual Vimeo Festival + Awards being held in June in New York City.  Awards ...

Going Beyond ‘Content is King’ In the UK – Coca Cola and Peugeot Experiment with Social Video

Wed, 16 May 2012 23:55:23 +0000
The adage ‘Content is King’ is now becoming something of a cliché, rolled out regularly to prove the author’s understanding that it’s not just hits that count, but how people perceive your message and what they do with it, turning viewers from passive observers to willing propagators of your content is obviously crucial. A central ...

Viddy Review: Produce Micro-Videos with this Instagram-Like Mobile Video App [Reel Rebel #2]

Wed, 16 May 2012 23:52:41 +0000
In yesterday’s Reel Web, we highlighted some recent research about how mobile video apps are helping to fuel the increase of mobile video publishing and mobile video consumption. In today’s Reel Rebel episode, Stephen walks through a quick look at Viddy, one of the leading mobile video apps for recording, editing, uploading, and sharing “micro-videos” from your smartphone ...

TV Still Dominant Video Consumption Platform, For Now

Wed, 16 May 2012 17:45:21 +0000
The Consumer Electronics Association (CEA) just released a new report looking at the devices on which consumers consume video content. Not a big surprise that TV is still the number one platform. What may be surprising are the platforms that aren’t really contributing all that much to the overall. The CEA report, The Evolving Video ...

Video Paywalls, Mobile Momentum, Optimizing Views & More [Reel Web #39]

Wed, 16 May 2012 13:15:39 +0000
This week the Reel Web covers a lot of topics including YouTube’s venture into providing premium content, the stats on video sharing apps on mobile devices as well as a couple quick resources on monetizing your videos and looking at your video analytics. YouTube Planning Premium Content Subscription – YouPayWall? YouTube may be bringing in ...

Howcast Guides Viewer Interest & Discovery with New Site: CEO Jason Liebman Provides Insight [Interview]

Wed, 16 May 2012 13:00:02 +0000
Probably the most unheralded videos on the web are how-to videos, and yet, they are some of the most popular.  And it’s easy to see why: no longer are people having to rely on written instructions, which can be confusing or be missing vital information, they can actually see the recipe being cooked, or the ...

The Rise of Mid-Roll Means Good Things for Video Advertising

Tue, 15 May 2012 15:45:08 +0000
I was just perusing a report from FreeWheel that pertains to online video monetization for Q1 2012 and there were some surprising things in it. For example, mid-roll video ad placements are on the rise, but mostly due to more long form video content being available, not because they’re more effective, etc. Right now, I’m ...

Engagement, Not Views, is Driving Today’s YouTube

Mon, 14 May 2012 18:15:29 +0000
We all are a bit guilty of checking out a video’s view count and using it as its one and only metric for success.  Although more critical thinking has made view counts less important, it’s still the easiest way to judge a video’s success.  But YouTube has apparently wised up in the last few months ...

Critics of Organic Content Farms like Demand Media Should Eat Their Own Words

Mon, 14 May 2012 17:20:01 +0000
A year ago, I stuck my neck out and defended Demand Media’s approach to developing great content down on the content farm.  Last week, I felt vindicated when Demand Media reported financial results for the quarter ended March 31, 2012 and raised its previously issued fiscal 2012 financial guidance. Richard Rosenblatt, Chairman and CEO of Demand ...

Adobe Cloud Gets Creative, Brings PrimeTime with it

Mon, 14 May 2012 15:05:21 +0000
I’m tracking several things coming from Adobe presently. The first is the announcement that the Adobe Creative Cloud is now live meaning you can pay a monthly fee for access to their Creative Suite 6 series of applications. Along with that there are also two new Touch Apps, but those are sold separately. The other ...

Online Video Advertisers Can Connect with Audiences Through Metrics

Fri, 11 May 2012 17:03:01 +0000
Brightroll, this week, announced a new dashboard-based offering called AudienceConnect which gives in-flight audience measurement and optimization in a single place. It ties into Brightroll TAG, which is the Total Audience Guarantee, powered by comScore Campaign Essentials or Nielsen Online Campaign Ratings (OCR). Altogether, Brightroll is helping advertisers get a better grip on their audience and ...

YouTube Mulling Over Subscription Service For Premium Content

Fri, 11 May 2012 16:43:13 +0000
Google-owned YouTube appears to be considering a subscription-based service for premium content, according to the New York Post.  What that seems to mean is that YouTube will be adding some premium content and putting it behind a pay-wall, and won’t be charging for stuff that is already free.  The move is being considered because many ...

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