Monday Minute with Ken Freeman

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ReelSEO Online Video Marketing Digest

ReelSEO.com is The Online Video Marketer’s Guide – the leading resource for news, research, analysis, tips, and other information surrounding to the fusion of digital video, technology, social media, search, and internet marketing. Columnists offer expert advice, guidance, and commentary about the world of online video in an effort to guide internet marketers towards best practices and online video services that suit their needs. We're here to help evangelize for the industry, collect and disseminate best practices, and learn a little bit while doing it.
Last feed update: February 22 2012 14:05:28.

Schema Markup For Video SEO: An Overview of Schema.org VideoObject

Wed, 22 Feb 2012 22:30:26 +0000
As many of you probably know, I do work a lot with video SEO in my consulting and speaking engagements as well as on my own for fun. I have the pleasure of seeing first-hand how understandably excited a publisher gets once their video content becomes indexed by Google. Yesterday, Google officially announced support for schema.org video ...

Community’s Inspector Spacetime To Be A Web Series, And Questions Of Legality Arise

Wed, 22 Feb 2012 20:45:00 +0000
Hey, let me be one of the many writers out there who love him some Community: I’ve watched the show since it first aired and know that much like Arrested Development, will likely never be watched quite like less-deserving shows and has been on the brink of cancellation since it was announced that it would ...

5 Tips For Building An Audience & Making Your Videos More Popular

Wed, 22 Feb 2012 19:15:53 +0000
So you’re a marketer or a small business or indie producer and you want people to watch your videos. Making a video go viral is probably out of your control, but making it good isn’t. For any brand or Web series producers, here are five best practices for how to build a strong and loyal ...

Being Realistic About YouTube Revenue: The OK Go Dilemma

Wed, 22 Feb 2012 17:43:42 +0000
I recently read an article at Digital Music News that quoted the manager of OK Go as saying that the money they’ve seen from YouTube is like “finding change on the street.”  This is an important thing for people to realize when they are hoping to score big on YouTube and hope to make a ...

How To Create Custom YouTube Thumbnail Images For Non-Partners – Creator Tip #27

Wed, 22 Feb 2012 16:27:08 +0000
The ability to upload a custom thumbnail image for your videos is a feature limited only to YouTube Partners. However, this little YouTube hack will show you how you can get your own custom thumbnail for your video even if you are not a partner. Be warned that this video is for informational purposes only. ...

An Overview Of The Recent YouTube Changes – The Reel Web Episode 27

Wed, 22 Feb 2012 03:11:31 +0000
There’s a lot of statistics to cover this week since several reports coming out about online viewership last month in January, so we take a quick glance at some of those. We also give you guys a quick overview of the changes that are taking place at YouTube regarding their continued move toward focusing on ...

Share Your Opinions In The “Video Production Professionals” Survey

Tue, 21 Feb 2012 21:40:46 +0000
If you have experience with creating, editing, publishing or managing online video content at your organization, you have the opportunity to provide your feedback, opinions and experiences as part of the “Video Production Professionals” research study being conducted by Interactive Media Strategies, an online video research analyst firm. Win One of 10 Prizes in the ...

Education Videos Are Ridiculously Fun On YouTube With Vlog Bros, VSauce, & CGPGrey

Tue, 21 Feb 2012 20:30:40 +0000
Recently, YouTube announced their new educational channel lineup as part of their original channel initiative.  No doubt, learning is going to be more fun than it ever was when I was a kid.  But YouTube already has at least three channels that educate and inform in an entertaining way, and none of those are part ...

Are Your Video Ad Views User Initiated Or Automatic? SpotXchange Will Tell You

Tue, 21 Feb 2012 18:59:11 +0000
Here’s something that we’ve needed in online video advertising analytics for a long time, the ability for the advertiser to know whether or not their ads are being played on user-initiation or automatically upon page load. Good old SpotXchange (‘sup Otto!) have announced that they’ve got this cool new feature to increase transparency and help ...

Epic YouTube Rap Battles: Mario Bros. Vs. Wright Bros. Features Rhett & Link

Tue, 21 Feb 2012 17:40:45 +0000
Epic Rap Battles is the other “epic” channel on YouTube that has built a huge audience and has a ton of videos that have eclipsed 10 million views or more.  It’s an idea as simple as can be: find two figures from history, real or fictional, that share similar DNA and have them rap battle ...

Goodbye Traditional Ads, Hello Social Video – The Central Institute Of Australia

Mon, 20 Feb 2012 21:22:34 +0000
Businesses big and small, I implore you to pay attention to this video–even if the subject matter may veer into the gross or weird territory (and it does). Because, while the content of the video is definitely important to what I want to say, the greater takeaway is this: a technical school in Australia is ...

181 Million Americans Watch Over 40 Billion Videos Online In January

Mon, 20 Feb 2012 19:00:02 +0000
Big numbers continue to accumulate for online video according to comScore who say some 181 million Americans watched more than 40 billion videos in the month. Good for us! In the standard charts there’s little movement, like always. Video lengths are up to 6.1 minutes per video on average and ads are still at 0.4 ...

Unruly’s UK Ads Chart Similar, But Different From Global Ads Chart

Mon, 20 Feb 2012 18:00:22 +0000
I’m in the United Kingdom this week to speak at SES London, which is being held again at The Queen Elizabeth II Conference Centre. I’ll be speaking on Thursday, 23 February, about “Developing a Video Optimisation and Marketing Campaign.” No, that’s not a typo. On this side of the pond, the Brits spell “optimisation” with ...

Leverage: A Computer Company Should Take Advantage Of Facebook Parenting Video

Mon, 20 Feb 2012 15:55:12 +0000
By now, most of you have probably seen the “Facebook Parenting: For the troubled teen” video.  The 8-minute video has collected 27 million views in two weeks, and it’s famous for a father shooting up his daughter’s laptop.  Of course, YouTubers have already gone parody on the thing, and there’s already one man who claims ...

Small Business Video Marketing Strategies: Use What You’ve Got

Fri, 17 Feb 2012 20:25:12 +0000
In this week’s viral video round up, I included an adorable clip making the rounds of a bear cub and wolf cub playing together. The combined effects of the odd pairing and the cute behavior has led to more than 1.5 million views, tens of thousands of shares, and untold amounts of free publicity for ...

SundaySky SmartVideo Gives Companies the Power to Really Connect with Consumers Through Video

Fri, 17 Feb 2012 18:42:35 +0000
I recently got some time with SundaySky’s President and Chief Revenue Officer, Jim Dicso, to talk about their SmartVideo product which offers real-time personalized video to better engage and connect with consumers. It’s an interesting product so I thought it best to get the info straight from the source. I couldn’t embed the videos so ...

The Week’s Best Viral Videos & Video Marketing Lessons – Star Wars Guitar Edition

Fri, 17 Feb 2012 16:00:39 +0000
The week’s best viral videos contained a mix of the old standbys and new trailblazers. We’ve got branded social video successes, both the kind created by the brand itself and the kind that tends to come from consumers who are super-fans. We’ve also got some clever instances of films being respliced and reconstituted for new ...

Which Online Video Editing Software Solution Is The Right One For You?

Thu, 16 Feb 2012 22:47:39 +0000
Over the last year a lot of online video editors have popped up and so it was time for us to put together a list of everything that we could find with some basic information so you have a single source for comparing all of them. There will be no opinions in this, it’s all ...

Online Movie Trailers For Friday, February 17: Crazy Nicolas Cage, Secret Worlds, & Love Triangles

Thu, 16 Feb 2012 21:15:44 +0000
I think we can almost officially rule out a correlation between view counts of certain online movie trailers with the kind of money we can expect them to make.  For instance, last week’s movies, which went on to blow away all expectations, all had different levels of view counts.  Safe House had far and away ...

Super Bowl Ads Earned A Lot Of Money Just By Being Watched Online

Thu, 16 Feb 2012 20:00:18 +0000
What did we see with this year’s Super Bowl ads getting a head start on YouTube?  Did making them available online before the Super Bowl make their $3.5 million investment a ridiculous waste of money, or did the ads find an amazing harmony in being shown both online and during the big game?  Research and ...

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